Event marketing is growing as we continue to fast forward the commercials. Red Bull has taken on this approach in a exciting and creative way. They create environments that are so fun you choose to enter into them instead of having it forced upon you. They host Art Shows, Breakdance Music competitions, Extreme Sports events and many others.
One of my favorites is the Red Bull Air Races. Watch the two videos and check out the pictures below to see what I mean.

Another cool thing they sponsor is B.A.S.E. jumping.
Another favorite is the dance competitions. I was able to go to one held in Minneapolis and really enjoyed myself. You can view the photos I took at the event on flickr.

















