The Bunge

Here are my notes from the “Engagement Media Front” presentation by Laurence Bricker, the chief experience officer for Popular Front.
He has some interesting thoughts about new media. The points below are loosely connected.

• Media is moving away from the push model. (show up and watch the 10 o’clock news)
• Moving towards the seek model (drive your own media)
• Used to be a few to many. (when Walter Cronkite said something, we believed it.)
• Now there are many media (yes that’s the plural form) to many people.
• Media are fragmenting and now flattening into unified media landscape
• Wild West stage of this “webcentric” model.
• We’ll see clients directly connected to consumer. They are no longer borrowing time from NBC to advertise ads but are making their own time.
• We now have to potential to create a collaborative or individualistic society.
• In the future, a million people in one place will be a valuable audience (which is not much which shows segmentation).
• Tech is going to be a background support. Now it is just a pain in the butt.
• Time is the new currency.
• It takes 9 times to remember something and frequency was the norm (SPAM etc.). Now relevancy is going to be the norm.
• Its not that we don’t want to see ads just not things we don’t care about.
• Search is important (Google) but now experience is more important (Popular Front).
• Audiences are now gathering virally. Online environment makes it super easy to send links and spread the word. If its good, it will get around.
• Audiences will see shared environments among product partnerships
• The problems with current web environment is everyone thinks their competition knows something they don’t and just copy each other. That’s why the interactive evolution has been so slow.

This entry was posted on Tuesday, April 10th, 2007 at 3:31 pm and is filed under misc.. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.